Face Serum

A serum is a lightweight, fast-absorbing skincare product that contains a high concentration of active ingredients designed to target specific skin concerns, such as fine lines, dark spots, acne, or hydration. Serums are typically applied after cleansing and before moisturizing, and they penetrate deeper into the skin due to their smaller molecules. They come in various formulations, with popular ingredients like **vitamin C**, **hyaluronic acid, retinol, and peptides.